QR Code or Quick Response Code is a two dimensional bar code containing multiple types of information that can be read by a bar code reader or a smart phone. It was originally created by a Japanese company to track auto parts and today QR marketing is the hottest trend in the industry.
By quickly scanning or taking a photo of the QR code image the smart phone can be directed to a website. Retailers and Brands are embracing this strategy by designing websites specifically for mobile devices and incorporating QR codes in their social media marketing campaigns. With the rapidly increasing use of smart phones the need for companies to include mobile- oriented campaigns has never been greater.
QR codes act as a direct channel providing targeted information quickly with interactive two way communication instead of the traditional one way message to a target audience. This allows people to stay connected with brands and increases their social media engagement.
|QR Code Fast Facts
|Want to read more?http://code.co.uk/three-rules-of-qr-codeshttp://www.luxurydaily.com/how-customized-qr-codes-can-drive-crmhttp://spinsucks.com/social-media/twelve-steps-to-a-strong-qr-code-campaign
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